美容・コスメ領域のインフルエンサーマーケティングでは、「フォロワー数」だけでは影響力は判断できません。実際のPR投稿でどれだけ反応を生んでいるか、つまりエンゲージメント率が重要な指標になります。本記事では、このランキングは、2025年11月1日〜2026年1月31日の期間にInstagramで美容・コスメ関連のPR投稿を行ったインフルエンサーのうち、エンゲージメント率が高かったアカウントをランキング形式で紹介します。SNSマーケターがインフルエンサー選定を行う際の参考データとして活用できる内容になっています。ランキングは、SNSマーケティングツール「Astream」と「Aupus」で取得可能なデータを基に作成しています。PR投稿のエンゲージメント率だけでなく、いいねしているユーザの属性や興味関心もツール内で確認できるため、施策設計に役立ちます。調査概要・対象SNS：Instagram・対象期間：2025年11月1日〜2026年1月31日・対象アカウント：美容・コスメ関連PR投稿を行ったインフルエンサー・ランキング基準：PR投稿のエンゲージメント率※エンゲージメント率＝（いいね＋コメント）÷フォロワー数※本ランキングは特定期間におけるPR投稿データを基にした独自集計です。インフルエンサーの総合的な人気や影響力を示すものではありません。フォロワー数ランキングはこちらの記事で紹介しています。参考記事：【2026年】美容・コスメインフルエンサーフォロワー数ランキング｜インフルエンサーを選ぶときに、本当に見るべき指標とは？美容・コスメのPR投稿を実際に行ったインフルエンサーエンゲージメントランキング順位インフルエンサーアカウントIDフォロワー数エンゲージメント率PR投稿1ハウスダストtamukun_36411,2228.52%https://www.instagram.com/p/DQwS8GXDzN_/2いっちょこ ং sᴇʟғɴᴀɪʟicchoco_nails375,8847.22%https://www.instagram.com/p/DSFM0RPDziM/3LiLiwatashiwali487,3387.01%https://www.instagram.com/p/DQomdPEj-EE/4中島結音（ゆのん）yunon___1120486,6245.93%https://www.instagram.com/p/DUAw--HEbS9/5コノミserorikanbouchoukan427,7844.81%https://www.instagram.com/p/DTSnL0lE1yU/6丸の内OLの憂鬱marunouchi__ol_328,7364.63%https://www.instagram.com/p/DQ_cZaSknA4/7瀬川陽菜乃（ひなぽん）ponpon___2008391,3343.56%https://www.instagram.com/p/DShbXkEkY9Y/8ちゃんちゃんまるchan_maru7360,5553.45%https://www.instagram.com/p/DSuXxNoEfe-/9水越みさとmitan.m333,3103.42%https://www.instagram.com/p/DSmlhy7CW6P/10紺野彩夏ayaka_konno_official394,3433.34%https://www.instagram.com/p/DS14WN-E9TZ/1位：ハウスダスト（＠tamukun_36）フォロワー数：411,222エンゲージメント率：8.52%投稿%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDQwS8GXDzN_%2F%22%20data-instgrm-version%3D%2212%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDQwS8GXDzN_%2F%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%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%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3E%3C%2Fa%3E%20-%20%3Ctime%20style%3D%22%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20line-height%3A17px%3B%22%20datetime%3D%222020-03-27T00%3A48%3A59%2B00%3A00%22%3E%3C%2Ftime%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3E特徴・ユーモアを交えた美容系コンテンツ・フォロワーとの距離が近いコミュニケーション型投稿・コメント数が多くコミュニティ性が高いマーケ視点エンタメ性と美容コンテンツを掛け合わせた投稿設計で拡散力が高い。商品理解よりも「話題化」「認知拡大」を狙うPR施策に向いている。2位：いっちょこ ং 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分析をデータドリブンで行うことで、より効果的なマーケティング施策を実施できます。【すぐに実践で使える】Instagramで「本当に成果が出るインフルエンサー」を見極めるチェックリストInstagramマーケティングで成果を高めるための実務向けヒントをまとめた資料です。・フォロワーや投稿の見方を押さえ、無駄な工数を減らすポイント・投稿が本当にターゲットに届くかの確認方法・ツールを使った効率的な分析のコツフォーム送信後、すぐにダウンロード可能です。%3Cscript%20charset%3D%22utf-8%22%20type%3D%22text%2Fjavascript%22%20src%3D%22%2F%2Fjs.hsforms.net%2Fforms%2Fembed%2Fv2.js%22%3E%3C%2Fscript%3E%0A%3Cscript%3E%0A%20%20hbspt.forms.create(%7B%0A%20%20%20%20portalId%3A%20%2220993864%22%2C%0A%20%20%20%20formId%3A%20%227e5e2933-1403-4c77-920f-1f1de769fa80%22%2C%0A%20%20%20%20region%3A%20%22na1%22%0A%20%20%7D)%3B%0A%3C%2Fscript%3Eその他お役立ち資料はこちらすぐ実践！インフルエンサーマーケティング完全ガイドインフルエンサー選定3つのポイントAstream導入による費用対効果シミュレーション導入事例株式会社ユナイテッドアローズ株式会社ユナイテッドアローズ様は、より効果的なSNS施策のためにAstreamをご導入いただきました。フォロワーデータに基づいたインフルエンサー選定により、狙ったターゲット層へのリーチを成功させ、今まで想定していなかったインフルエンサーでも効果があることを発見。これにより、アサインの幅が大きく広がりました。また、Astreamは部署間の情報共有や、施策の目的・効果を可視化するツールとしても活用いただいております。株式会社マンダム株式会社マンダム様は、属人的で感覚的だったインフルエンサー選定の課題を解決するため、Astreamをご導入いただきました。アクティブ率やエンゲージメント率といった客観的な指標に基づいた選定が可能となり、施策に明確な基準を設けることに成功。また、過去の施策情報がツールに蓄積されることで、個人ではなくチーム全体のナレッジとして活用できるようになりました。その他の導入事例についてはこちら【監修者】清水 愛美 Shimizu Manami大学在学中よりA Inc.（エース）でインフルエンサーマーケティングに従事。新卒で大手事業会社のデジタルマーケターとして広告施策全般を担当後、A Inc.に復帰。Astreamを中心に全社のマーケティング責任者として各施策・チャネルを横断的に統括。事業成果から逆算したマーケティング全体設計を得意とする。株式会社A（エース）について・会社名：株式会社A・代表者：代表取締役CEO 中嶋泰・設立日：2017年2月・所在地：〒150-6139 東京都渋谷区渋谷2-24-12渋谷スクランブルスクエア39F・URL：https://acetokyo.com/当社は『人の可能性に光を当てる』をミッションに、インフルエンサーマーケティングのリーディングカンパニーとして、主にファッションブランド様やコスメブランド様の成長をサポートして参りました。CAGR(年平均成長率)30.3％の推移で急拡大するインフルエンサーマーケティングの市場において企業様が持つブランドが「自社の商品の魅力を120%引き出してくれる、最適なインフルエンサーに出会える」ことを叶えていくということを基本的な行動指針とし、透明で実直なインフルエンサーマーケティングのプロフェッショナルとして、企業様のパートナーとなり確かな信頼を生活者と築いていくことを支援し続けます。