美容・コスメブランドのSNS施策では、影響力のあるインフルエンサー選定が重要です。今回は2025年11月1日〜2026年1月31日の期間にInstagramでPR投稿を行ったインフルエンサーの中から、フォロワー数順にランキング形式で紹介します。独自ランキングとなりますので、施策の参考としてぜひご覧ください。ランキングは、SNSマーケティングツール「Astream」と「Aupus」で取得可能なデータを基に作成しています。フォロワーだけでなく、PR投稿のエンゲージメント率、いいねしているユーザの属性や興味関心もツール内で確認できるため、施策設計に役立ちます。調査概要・対象SNS：Instagram・対象期間：2025年11月1日〜2026年1月31日・対象アカウント：美容・コスメ関連PR投稿を行ったインフルエンサー・ランキング基準：フォロワー数※本ランキングは特定期間におけるPR投稿データを基にした独自集計です。インフルエンサーの総合的な人気や影響力を示すものではありません。PR投稿のエンゲージメント率ランキングは、こちらの記事で紹介しています。参考記事：【2026年】美容・コスメインフルエンサーランキング｜PR投稿のエンゲージメント率で見る注目インフルエンサー美容・コスメのPR投稿を実際に行った芸能人・インフルエンサーフォロワーランキング順位アカウントID名前フォロワー数エンゲージメント率投稿URL1_chaechae_1김채원 (CHAEWON)9,252,2742.51%https://www.instagram.com/p/DTeaGzHkxym/2nozomisasaki_official佐々木希4,782,1530.63%https://www.instagram.com/p/DSkDGoEj66h/3mirei_kiritani_桐谷美玲3,773,4260.44%https://www.instagram.com/p/DRCVt4BgYNC/4mariaaaa728Maria.Tani（谷まりあ）3,522,8080.64%https://www.instagram.com/p/DREm4fUAHZu/5tsubasa_0627officialhonda tsubasa3,413,9971.17%https://www.instagram.com/p/DRJufyfEYDW/6miyoshi.aa三吉彩花2,601,9815.96%https://www.instagram.com/p/DSjcJtQE5ZP/7tomo.i_0703板野友美2,119,3900.25%https://www.instagram.com/p/DT7gzIVktpE/8nishino.nanase.officialにしのななせ1,793,8923.51%https://www.instagram.com/p/DRE5_GgEq7x/9lilasikuta幾田りら - ikura(from YOASOBI)1,749,0533.22%https://www.instagram.com/p/DSzVvzCEhJ0/10asahina_aya朝比奈彩1,705,5231.04%https://www.instagram.com/p/DSHDfiQEt94/1位：김채원 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- ikura (from 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ちらの記事で詳しく解説しています。参考記事：メガインフルエンサーとは？起用すべきケース・費用感・失敗しない考え方を解説美容・コスメ領域のPRでは、フォロワー数以外の次の指標も確認することが重要です。①エンゲージメント率PR投稿でも反応が落ちないか②フォロワー属性年齢・性別・興味関心③投稿ジャンル美容特化かライフスタイル型か④保存率美容投稿では保存率が高いアカウントが強い傾向にある美容インフルエンサーの分析を効率化する方法美容インフルエンサーを手作業で調査する場合、以下の作業が必要になります。・インフルエンサー検索・フォロワー分析・投稿分析・PR投稿パフォーマンス確認これらを手作業で行うと非常に時間がかかります。そのため、企業のSNSマーケターの多くは、フォロワー数だけでなくエンゲージメントや投稿内容、フォロワー属性まで含めて効率的に分析できるツールを活用しています。AstreamやAupusを活用すれば、フォロワー数だけでは見えない実際の影響力を可視化し、より成果につながるインフルエンサー選定が可能になります。AstreamでできることAstream（エーストリーム）は、Instagram・TikTok・YouTube・Xのインフルエンサーを横断分析できるSNSマーケティングツールです。主な機能・インフルエンサー検索・フォロワー分析・投稿分析・競合アカウント分析・PR施策管理美容・コスメ領域のインフルエンサーも、ジャンル・フォロワー属性・エンゲージメントなどのデータから効率的に発見できます。まとめ美容・コスメ領域のインフルエンサーマーケティングでは、フォロワー数だけでなく「実際のPR投稿の反応」を基にインフルエンサーを選ぶことが重要です。今回紹介したランキングのように、エンゲージメント率の高いインフルエンサーは、フォロワーとの関係性が強く、PR投稿でも反応が出やすい傾向があります。インフルエンサー選定やSNS施策の分析をデータドリブンで行うことで、より効果的なマーケティング施策を実施できます。【すぐに実践で使える】Instagramで「本当に成果が出るインフルエンサー」を見極めるチェックリストInstagramマーケティングで成果を高めるための実務向けヒントをまとめた資料です。・フォロワーや投稿の見方を押さえ、無駄な工数を減らすポイント・投稿が本当にターゲットに届くかの確認方法・ツールを使った効率的な分析のコツフォーム送信後、すぐにダウンロード可能です。%3Cscript%20charset%3D%22utf-8%22%20type%3D%22text%2Fjavascript%22%20src%3D%22%2F%2Fjs.hsforms.net%2Fforms%2Fembed%2Fv2.js%22%3E%3C%2Fscript%3E%0A%3Cscript%3E%0A%20%20hbspt.forms.create(%7B%0A%20%20%20%20portalId%3A%20%2220993864%22%2C%0A%20%20%20%20formId%3A%20%227e5e2933-1403-4c77-920f-1f1de769fa80%22%2C%0A%20%20%20%20region%3A%20%22na1%22%0A%20%20%7D)%3B%0A%3C%2Fscript%3Eその他お役立ち資料はこちらすぐ実践！インフルエンサーマーケティング完全ガイドインフルエンサー選定3つのポイントAstream導入による費用対効果シミュレーション導入事例株式会社ユナイテッドアローズ株式会社ユナイテッドアローズ様は、より効果的なSNS施策のためにAstreamをご導入いただきました。フォロワーデータに基づいたインフルエンサー選定により、狙ったターゲット層へのリーチを成功させ、今まで想定していなかったインフルエンサーでも効果があることを発見。これにより、アサインの幅が大きく広がりました。また、Astreamは部署間の情報共有や、施策の目的・効果を可視化するツールとしても活用いただいております。株式会社マンダム株式会社マンダム様は、属人的で感覚的だったインフルエンサー選定の課題を解決するため、Astreamをご導入いただきました。アクティブ率やエンゲージメント率といった客観的な指標に基づいた選定が可能となり、施策に明確な基準を設けることに成功。また、過去の施策情報がツールに蓄積されることで、個人ではなくチーム全体のナレッジとして活用できるようになりました。その他の導入事例についてはこちら【監修者】清水 愛美 Shimizu Manami大学在学中よりA Inc.（エース）でインフルエンサーマーケティングに従事。新卒で大手事業会社のデジタルマーケターとして広告施策全般を担当後、A Inc.に復帰。Astreamを中心に全社のマーケティング責任者として各施策・チャネルを横断的に統括。事業成果から逆算したマーケティング全体設計を得意とする。株式会社A（エース）について・会社名：株式会社A・代表者：代表取締役CEO 中嶋泰・設立日：2017年2月・所在地：〒150-6139 東京都渋谷区渋谷2-24-12渋谷スクランブルスクエア39F・URL：https://acetokyo.com/当社は『人の可能性に光を当てる』をミッションに、インフルエンサーマーケティングのリーディングカンパニーとして、主にファッションブランド様やコスメブランド様の成長をサポートして参りました。CAGR(年平均成長率)30.3％の推移で急拡大するインフルエンサーマーケティングの市場において企業様が持つブランドが「自社の商品の魅力を120%引き出してくれる、最適なインフルエンサーに出会える」ことを叶えていくということを基本的な行動指針とし、透明で実直なインフルエンサーマーケティングのプロフェッショナルとして、企業様のパートナーとなり確かな信頼を生活者と築いていくことを支援し続けます。